The creators of JibJab have launched a comedy social network - JokeBox, which has been in private beta for three months, writes MediaPost (via MarketingVOX). Some 40,000 members have already registered and posted more than 25,000 written jokes, photos, audio and video files - and provided personal information and content preferences. Bud Light is sponsoring the site with streaming banners, and JibJab-created shorts on JokeBox feature pre-roll advertising from Benadryl and the Suburban Auto Group Ford/Chevy car dealership, among others.
With a web presence since 1999 and established credentials in satirical animated shorts such as "This Land" - as well as 645,000 names in its opt-in email list - JibJab is poised to make its mark in the content-sharing realm occupied by YouTube and its ilk.
To keep out troublemakers, the Spiridellis brothers have rallied a volunteer squad - "The A-Hole Patrol" - to screen jokes submitted to JokeBox, including those flagged as "offensive" by other members.
No comments:
Post a Comment