Airtel, India’s leading mobile service, today joined hands with the world’s largest family entertainment brand–Disney, to launch India’s first "Disney Mobile Theatre". With this launch, Airtel will provide Disney branded mobile entertainment content on such a large scale in India for the first time. Disney Mobile Theatre was launched today by cricket superstar Sachin Tendulkar who downloaded the first clip amidst a group of excited kids.
Airtel’s Disney Mobile Theatre adds an exciting new dimension to mobile entertainment. Airtel customers can now have access to six Disney animated series in the form of 30-second shorts exclusively made for mobile devices featuring Disney characters. In addition, Airtel customers will have access to Disney characters in the form they want - images, animations, videos, ring-tones & games. This content can be downloaded from Airtel’s multi-access entertainment portal, Airtel Live! and music and sounds as ring back tones can also be downloaded from Airtel’s Hello Tunes. Through Airtel, Indian customers will be among the first few to enjoy the antics of Mickey, Minne, Donald, Pluto and Goofy on the Disney Mobile Theatre.
Mr. Hemant Sachdev, Director-Marketing & Communications, Bharti Airtel, said, “We have always admired the Disney brand for the difference it makes to lives across the globe – bringing millions of people fun, laughter and wholesome entertainment. We are now pleased to partner with Disney to deliver outstanding creative content and entertainment. With Disney Mobile Theatre, Airtel customers can enjoy the Disney experience on the mobile for the first time in India from wherever they are”.
Mr. Mark Handler, Executive Vice President and Managing Director, International, Walt Disney Internet Group, said, “The launch of Disney branded mobile content on Airtel, including Disney Mobile Theatre and personalization, content and games, combines Disney's rich story telling legacy and unparalleled brand equity with Airtel’s leadership in wireless voice and data services to create an engaging and unique mobile experience for Indian customers.”
Mr. Rajat Jain, Managing Director, The Walt Disney Company, India said, “India is a priority for the entire Company, and we are delivering on our strategy to expand our presence here. We have a huge competitive advantage, thanks to the strength of the Disney brand, which is aspirational and first-in-class around the world. We embrace new technology innovations in developing quality Disney entertainment and as leading content creators are best positioned to capture new ways of delivering it when and where the consumer demands.”
The Walt Disney Internet Group (WDIG) provides centralized strategic leadership, back-end business support and a global, proven technology platform for all broadband and wireless properties stemming from The Walt Disney Company. The launch of Disney mobile content on Airtel marks WDIG’s first mobile carrier distribution deal in India. WDIG has mobile content distribution in 12 other markets in the Asia Pacific region, including: Hong Kong, Japan, Taiwan, Korea, Singapore, China, Thailand, the Philippines, Australia, New Zealand, Malaysia and Macau. In this region, more than 695 million mobile consumers, (nearly 100 percent) have access to Disney Mobile content.
“An outstanding story has the ability to transcend space and time. All of Disney’s businesses utilize technology to create and distribute compelling entertainment throughout Asia. Using technology to advance our content and its distribution will play a fundamental role in securing our future,” added Mr. Jain.
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