Some of the most powerful sites in the new wave of internet development will be mashups and filters, sites which mix and match content from other parts of the net, or act as a filter for the massive amounts of data now available to everyone.
Google Maps is a good example of a mashup. Anyone can download a Google map, add their own data and display a map mashup on their own website which plots new information. < www.trulia.com > for example is a real estate mashup. It combines maps from Google with real estate listings. It overlays listings in a particular area on Google maps.
Mashup companies are good at cobbling together what people want from disparate sources on the web. One of the reasons is real simple syndication, or RSS which enables readers to view what they want without having to visit thousands of sites. This intense personal control over what information is consumed is a feature of the next net.
Filter sites often come in the form of a search engine < www.technorati.com > is the site to go to when you want to find out what blogs are available on the net. Another site < www.wink.com> filters tags and saved bookmarks on other similar sites. < www.simplyhired.com > trawls through job vacancies posted on other sites. These companies all share an ability to take information already on the web and simply organise it in a different way.
Other top sites include < www.bloglines.com > which creates a multi-feed news mashup based on blogs. < www.eurekster.com > is a do it yourself search engine or swicki which allows you to define the sites you want to search, post the results on your blog and get a cut of revenue from any ads your audience clicks.These sites are further examples of the new web business model in which the site itself isn't the earner, it's the peripheral ad content it relies on for income.
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